Student First Campaign
Student First was a marketing campaign built to create a movement—challenging university leaders to put students at the center of every decision. In a higher education landscape increasingly focused on enrollment, numbers, and institutional growth, Student First called attention to the heart of the work, supporting students.
Our creative team set out to give that message a visual voice. We intentionally broke from the traditional look of higher education by using bold color, expressive typography, bold imagery, and grunge texture to create an identity that felt youthful, energetic, and human.
Collaboration with Nate Baron & Diego Moto
Mood BoardÂ
